analysis & insights

Measuring and collecting data on your key metrics is just one step on the road to improving your marketing effectiveness. Sifting through the data to pinpoint key trends and improvement opportunities is a key step in achieving continuous improvement. With Sift you’ll gain access to strategic insights that can lead to tangible improvement opportunities.

Calendar Trend Analysis

The Sift dashboard provides a daily calendar view comparing the relative performance of each key performance metric, the calendar uses a bar chart format to depict daily performance from each key metric for a selected period of time.

Insight Reports

Key findings are highlighted and insight reports leading to proposed actions are provided. The frequency of Insights can range from weekly, monthly, to quarterly.