what is Sift?

Sift Marketing Intelligence takes a holistic view of measurement by utilizing a combination of proprietary software and integrating client specific data. Clients are provided a customized browser-based interface that functions as a mission critical dashboard, tracking the key performance indicators (KPIs) of their ongoing marketing initiatives.

And with Sift you not only gain timely access to valuable data, you also benefit from strategic analysis identifying meaningful insights. Through ongoing reports, multiple data points are distilled down into tangible improvement opportunities that can be acted on while in-market and in planning the next campaign.